Prius Commercial

"The potential of this software is amazing and it's fun to work with."
Jochen Hanisch, Capture MM

The production company Capture MM created a commercial to feature the Prius, the famous hybrid car from Toyota. The story: two actors drive with two cars through a virtual city and write a slogan into the city.

The stylised virtual city with the 'sloganized' street network was generated using the CityEngine and afterwards animated, lighted and rendered in Autodesk's XSI.

Making Of

"At the beginning of the project we were looking for a tool to create our city in a easy and flexible way", says Jochen Hanisch from Capture. "Several scripts and tools we evaluated could not convince us, because they focused on buildings, whereas we needed a tool that embeds the creation of the city's street network as well. Once we got to know Procedural's CityEngine, we quickly found out that this tool will fulfill all our requirements."

Image courtesy of Capture MM

As a first step, the street network of the city was created. In the center, a part of the street network has to form the slogan of the clip. All streets were created in the CityEngine and thus defined the building blocks for the buildings.

Image courtesy of Capture MM

Capture started using the CityEngine already when doing the animatic for the clip. “We quickly had a draft setup of the city that we could partially refine during the project”, Jochen says. Thanks to the CityEngine's procedural modeling techniques, the city model stayed flexible through the whole production process. 

Building models inside the CityEngine and rendered offline

Parts of the city were extracted and used for the setup of specific shots. Specific buildings were exchanged or refined, following the progress of the production.
Due to the short production period of only 5 weeks we couldn't waste time on manually modeling the many buildings”. Using the CityEngine's rule-based modeling, an arbitrary number of buildings were created automatically from a set of rules describing building types. “Without the CityEngine this project would have been way more costly in terms of time. And another big plus was the great support from the Procedural support team. Where else do you get production-specific support?

Image courtesy of Capture MM

For everyone who creates virtual cities the CityEngine is a blessing. You can focus on the essential. We're happy to be a part of the CityEngine community and we're looking forward to the future releases of this amazing software.

 

 

Production Facts

Prius – “Die Zukunft atmet auf.“

Production Company: Capture MM
Client: P//MOD – Düsseldorf

Regie: Norbert Vander
Kamera GreenScreen: Oliver Haase

3D Operators: Jochen Hanisch, Daniel Kluth, Andreas Funk
2D Compositors: Stefan Ortwein, Gabor Stüdemann, Max Niemann
Cutter: Jan Bihl

3D Software: XSI & CityEngine
Compositing: Digital Fusion
Schnitt: FinalCut



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