Pascal Müller, Founder & CEO

Pascal is the author of the original CityEngine. He is a world authority in procedural modeling with a long track record including over 25 publications and numerous presentations all over the world (ACM Siggraph, Stanford University, Lucasfilm, IMAGINA, etc.). Thanks to his scientific reputation, he has an extensive network in the entertainment and 3D modeling industry.

Simon Schubiger (PhD), Founder & CTO

Simon is a Senior Engineer who worked for six years at Swisscom Innovations before starting Procedural Inc. His strong background in software engineering and project management is the result of working more than 15 years in the IT industry. He is a serial entrepreneur and has prior startup experience with QUIX Computerware, who developed and sold the first port of the Macintosh operating system under the license of Apple Computer. Simon is also a lecturer at ETH Zürich for Mobile Systems Architectures.

Dominik Tarolli, Founder & COO

Dominik trained and consulted over 300 high-tech startups mainly in Europe and the US since 1996. He also held some minor stake in different startups, is the founder of SwissStartups.com and the BlogCamp Switzerland. Dominik has over seven years of experience in online and offline marketing, working for global clients. He was responsible for market different internet communities in Switzerland and the German part of the Swiss initiative «venturelab».

Dieter Höfler, SVP Business Development

Most recently Dieter Höfler served as CEO of Neopost Germany and Switzerland. Prior to Neopost, he was working at leading 3D software company Autodesk as Managing Director for the regions Central Europe, Eastern Europe and Russia. Starting in 1991 as Managing Director of Autodesk Germany, Dieter Höfler is one of Europe’s prime movers in the AEC software sector and decisively influenced the commercialization of Autodesk’s products by winning major contracts and streamlining the sales channels with over 600 reseller and distributors all over Europe. During his period as Managing Director with Autodesk revenue grew by 6 times.