CityEngine was operated by GFX artist Sam Calabrese: "The CityEngine workflow using real-world street data from OpenStreetMap.org worked great. [...] The rule-based system of CityEngine allows a great deal of flexibility when we need to adjust the mix/type of buildings generated in a given area, especially on tight television schedules. I can’t imagine doing this show without it.”

{$styles.content.links.wrap}>> Video, making-of information and detailed production facts can be seen here <<

Click here to register for a CityEngine live demo in our suite

Alternatively you can visit us at our partner booth we have together with 3Dconnexion (booth #1147). There it will be our pleasure to demo you CityEngine, have a chat with you - and you can win a piece of Swiss Chocolate (including coupon...) at the wheel of fortune!

We look forward to meet you in Los Angeles.

The Procedural team.

The potential of the collaboration has been demonstrated in the Plenary Session at the 2010 ESRI User Conference in San Diego. Procedural and ESRI teamed up with NVIDIA to set up a pipeline for the creation, analysis and visualization of photorealistic 3D cities from 2D ArcGIS data. NVIDIA's RealityServer, which runs in GPU-based cloud computing environments, enables anyone to interact remotely with complex 3D cities on mobile devices such as netbooks, tablets or even the iPhone.

"Most municipalities around the globe use ArcGIS, and with CityEngine their existing 2D GIS data can be transformed into 3D representations. The combined power of ArcGIS and CityEngine will facilitate the advanced analysis, simulation and visualization of urban centers." says Pascal Mueller, CEO of Procedural Inc. "And after Rome Reborn, we collaborated again with the NVIDIA RealityServer team and are excited to show now an interactive photorealistic 3D visualization of Rotterdam running in a browser on a tablet."

Further information:

- {$styles.content.links.wrap}3D Rotterdam in the cloud

- {$styles.content.links.wrap}NVIDIA RealityServer

- {$styles.content.links.wrap}ArcGIS 3D Analyst

Procedural contributed to the ESRI UC Plenary Session and teamed up with ESRI and NVIDIA to set up a workflow for the creation and visualization of 3D cities based on ArcGIS data. Furthermore, Pascal Mueller (CEO, Procedural Inc.) will give a short presentation in the scope of the {$styles.content.links.wrap}3D Virtual Cities technical workshops. Once on Tuesday, July 13 (3:15 pm PDT), and the second one on Wednesday, July 14 (1:30 pm PDT).

The session will be hosted by Eric Wittner (ESRI) and Craig McCabe (ESRI) and cover the methodology for creating a 3D representation of an urban area.

Please find all details on the {$styles.content.links.wrap}ESRI UC website.

"CityEngine 2010 lets you create smart 3D cities! They are intuitively to control, flexible to interactive manipulation and can be completely driven by GIS data." says Pascal Mueller, CEO of Procedural Inc. "Users from all industries benefit from smart 3D cities generated with CityEngine, ranging from Masdar City, the first zero energy city ever planned, to feature films by studios such as Pixar or Dreamworks. And due the new node-based rule editor, also users without scripting knowledge can now use the unlimited power of procedural modeling - without being restricted to pre-defined typologies or technical constraints."

New Key Features in CityEngine 2010:

• Dynamic City Layouts (intuitive and interactive modification of urban structures on all levels)
• Node-based Rule Editor (visual programming interface for procedural modeling beginners)
• Facade Wizard (practical visual sketching tool for facades)

Find here a {$styles.content.links.wrap}complete list of the new features.

Furthermore, Procedural Inc. introduces new attractive licensing models for freelancers and students: {$styles.content.links.wrap}CityEngine INDIE for $495 and {$styles.content.links.wrap}CityEngine STUDENT for $149.

The movie is currently playing in theatres and we heavily recommend to go watch it - fantastic production design, entertaining story and breath-taking visual effects guaranteed.

PS: And also some nostalgic memories will be triggered for those who enjoyed playing Prince of Persia on the Atari/Amiga back in the days.

Pascal Mueller will be a speaker and panelist at the {$styles.content.links.wrap}Emerging Tools, Tools of Tomorrow slot (Friday, June 11, 2010 /09.30 AM - 12.30 PM) at Chambre de métiers - Salle Mont-Blanc.

Pascal will survey procedural urban modeling techniques and showcase the upcoming CityEngine 2010. The panel afterwards will be hosted by Cédric Guiard (Managing Director, Agence de Doublures Numériques) and the further panelists are:

• Marc Petit, Senior Vice President, Autodesk
• Arnauld Lamorlette, Chairman, The Bakery
• Anton Roebben, Production Design, Walking The Dog
• Erwan Maigret, CTO, The Bakery
• Frank Van Reeth, Professor, Androme NV

Please find all details on the event on the {$styles.content.links.wrap}Annecy website.

On the inside, an informative article highlights several aspects of CityEngine such as:

• USP: Headstart in labour-efficient 3D processing.
• Chances of success: Large. 3D modeling can be used in sat-navs.

More information about the issue can be seen in the promo movie:

{$styles.content.links.wrap}>> Monocle's June issue: Swiss Tech Boys Heading to Hollywood and more <<

“Procedural is delighted to welcome Ulf to our board of directors.” says Pascal Mueller, CEO Procedural Inc. “Ulf’s proven and distinguished record in the software industry makes him a valued addition to our board. We are convinced that his international business background will help guide Procedural’s current growth path and we could not have been more fortunate than having Ulf fill this role.”

On joining Procedural Inc., Ulf Claesson explains: “Procedural is the most interesting company in the emerging 3D technology space. Procedural has the potential to transform the way in which 3D buildings and even whole cities are produced, managed, analyzed and visualized. I really look forward to be working with Procedural’s board and to help with all of the amazing things Procedural is doing!”